Year to Date Car Sales – An Exercise in Patience

If you’re a producer of passenger vehicles My heart is to you. This is particularly relevant if you’re on the United States domestic market which is currently experiencing one of the worst recessions since 1990.

As bleak as the news may be but there are lightbulbs of hope in the dark. There aren’t any companies that are losing sales , and not every brand is being hit. Even for companies that have reported significant losses this year they could still be able to point to some models that are selling very well. If these sellers were not strong, they would be a huge drag on overall business, most likely the situation would be worse.

In 2008, there will be winners, losers and a few companies which are somewhere in between. Let’s examine the three categories below to try to gain some perspective on an eroding consumer market.

The Winner’s Circle

Honda, Nissan, Kia, Subaru and Mercedes are each recording sales increases through the end of the year 2007. Subaru is the largest gainer because this maker of small vehicles that are fuel efficient is witnessing sales increase of 5.9 percent through August 2008. Consumers Van sales Horley are looking for smaller, more affordable automobiles and the manufacturers that are able to offer them will continue to gain even in tough times.

The Loser’s Corner

GM, Ford, Chrysler and Toyota make up the top four retail stores within the US market, and all four are in decline for the year. Toyota’s decline may be surprising however, since they entered into the big-truck and SUV market their V8 range has grown. Chrysler remains in terrible condition, with sales dropping by 24% over the year.

Smaller firms also suffer from big losses. manufacturers are Mitsubishi, Isuzu, Jaguar as well as Porsche.

Right In The Middle

In the middle are several car businesses whose fortunes may rise if the market picks up prior to the year coming to an conclusion. Volkswagen is down just 11,000 vehicles in the year 2008, and Mazda, Hyundai, and BMW are all within reach of getting back on track. In fact, BMW sales are trending upwards, which gives the luxury car manufacturer the hope that sales in 2008 are still on track to finish.

Special Deals For You

The consumer will find this year will be an opportunity to buy as manufacturers reduce prices to get rid of the shelves. In looking to buy a new vehicle or truck or SUV, or even a crossover there will be prices cut to the bone, especially in the last few times of the year.